The only thing smarter than Coleen Rooney....Reactive Marketing

With the latest drama going on in the WAG world with Coleen Rooney and Rebekah Vardy, also comes some very smart reactive marketing from some quick to the mark companies.

Reactive marketing is a term I have only heard of recently, but now I know what it is, I fully understand how it works to draw in customers.

The term has developed within recent years with the rise of social media, where people can express their thoughts and feelings online to the whole world. Viral trends are happening everyday, and brands are catching on to these. Brands with a good social media team are constantly on their social media's checking what's happening and what's new.

So, it was no different this week when a tweet from Coleen Rooney went viral...

This tweet exploded on Twitter with many users replying in disbelief at the accusations and many many more people just there for the 'drama'. So much so that the whole situation has turned into a meme online.

Brands such as Innocent Smoothies, Netflix and VAR reacted quickly to the drama happening online, seeing an opportunity for some quick and free marketing/PR. 

This is a fantastic way for brands to get more recognition online, if they are able to react fast enough and smart enough. It provides great entertainment for customers and will encourage them to think positively of that brand in the future. It's a tool I definitely think more brands should be jumping on. 

I think in general every brand in today's world should be coming out with social media campaigns as part of their digital media marketing as its become such a great tool for advertising, marketing and in the world of PR. 

In fact, I can't think of PR without thinking of social media, such as Twitter, as it allows us to be able to see what is happening around us. 

I can see how this idea of reactive marketing will have worked well for the brands using it this week, everyone is talking about the 'Coleen Rooney vs Rebekah Vardy' issue, so the likes of the Innocent Smoothie campaign is going to drawn in those consumers discussing or reading about the topic online, which is a lot of consumers!

Very well executed I feel and something many more brands should consider.




Thank you for reading,

Siobhan McKerr.