Kylie's Rise and Shine Marketing
A new viral trend has been on the rise (and shine) in the last week.
Kylie Jenner uploaded a tour of her Kylie Cosmetics office to her Youtube channel, where a camera followed her walking around the amazing office showcasing all her amazing products, launch photoshot props and neon pink KYLIE signs.
She went from room to room showing all of the amazing pieces of art and discussing what each thing meant to her and why she thought they were important to have in her office.
The video itself was incredible to watch, it was amazing to see inside the world's youngest billionaire's office and see where all the magic happens and where she comes up with the ideas for her brands.
The video ended with Kylie bringing the cameras into her daughter Stormy's room, to show her waking Stormy up from her nap so they could leave the office, when something unexpected happened.....
The three words that created the internet's new favourite meme.
Many celebrities even jumped on the trend with Ariana Grande covering the 'Rise and Shine song' and there now being an actual remixed, full length verison of the song...the world is going insane.
Although, billionaire Kylie also jumped on the trend, mocking herself and retweeting the memes on Twitter.
But while everyone was uploading their memes, Kylie had a plan. With a very quick turn around of a couple of days, Kylie quickly followed the memes up with a new Rise and Shine photo...
She uploaded the picture of the hoodies with a link to buy them for $65 dollars!
With all the hype around the meme I am entirely certain these hoodies will sell! Another very impressive example of reactive marketing, and a clever way for Kylie to make even more money out of the situation.
Well done to her!
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